fair value line

fair value line
марк. линия воспринимаемой [субъективной, потребительской\] ценности* (линия на карте ценности, показывающая максимальные количества денег, которые потребитель готов заплатить за однотипные продукты различного качества)
See:

Англо-русский экономический словарь.

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